Programming
Although WVCY holds a commercial license, the station chooses not to air advertising and asks for viewer support through donations via the station and VCY America Radio instead for funding. Unlike other religious television stations, it does not carry CCM programming, or signs and wonders televangelists (like Benny Hinn). The station is unique for carrying a top of the hour text weather forecast as part of their station identification, a practice long discontinued by most commercial stations.
The station does air some programming from FamilyNet, though since the network's 2009 purchase by a company owned by televangelist Robert A. Schuller, it seems to have refused any new programming from the network; FamilyNet shows and films airing on WVCY show the network's pre-2008 logo, suggesting they were recorded before then and retained in the station's tape archive for later use. VCY America's radio network has also discontinued programs or affiliations in the past that have changed to more "mainstream" religious views or have financial appeals that go beyond the conservative views of VCY. WVCY-TV also carries a disclaimer on CBN News broadcasts disclaiming that CBN's views are not that of VCY America. A limited amount of programming from the Christian Television Network also airs on the station.
WVCY also carries some government hearings and presidential speeches, along with simulcasts of state political debates produced by the state's public television organizations, and is the last commercial station in the state to continue to program weekday afternoon children's programming.
WVCY's transmitter operates at a power of 196 kW, and can be seen through southeastern Wisconsin over the air and on cable television via must-carry elections. Besides Wisconsin Public Television's stations during school recesses and vacations, WVCY was the final commercial station in the state until the start of 2010 to go off-the-air every night.
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