WUBE-FM - History

History

The station was originally known as WCPO-FM, owned by E.W. Scripps Company, owner of the Cincinnati Post, along with WCPO (1230 AM, now WDBZ) and WCPO-TV (channel 9). One of the WCPO-FM announcers identified the frequency in the legal ID as 10-51 (ten-fifty-one) which was unique at the time. A video with audio of a WCPO-FM legal ID can be seen on YouTube.

On January 18, 2007, almost as soon as it entered the Cincinnati radio market, Entercom Communications announced its exit from the market by trading its entire Cincinnati cluster, including WUBE, to Bonneville International together with three radio stations in Seattle, Washington, for all three of Bonneville's FM radio stations in San Francisco, California, and $1 million cash. In May 2007, Bonneville officially took over control of the Cincinnati radio cluster through a local marketing agreement, with Bonneville acquiring Entercom's remaining interest in the stations outright on March 14, 2008. WUBE was one of the winners in the in 2008 NAB Crystal Radio Awards.

On January 19, 2011, it was announced that Bonneville International will sell WUBE and several other stations to Hubbard Broadcasting for $505 million. The sale was completed on April 29, 2011.

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