WSJ. - Strategy

Strategy

In 2008, luxury magazines had become the new wave of print media. These aforementioned similar magazines have generally succeeded at both giving free luxury magazine subscriptions to a selected elite audience and hoping that they would read them so that the magazine could sell advertising. This magazine is considered to be a similar bet on the viability for the luxury advertising revenues market. Nearly half of the advertiser bought globally in the United States, Europe and Asia and many advertisers committed to advertising deals for all of next year. Some advertisers committed for two years.

The Wall Street Journal launched its weekend newspaper edition, which its publisher, Dow Jones & Company, described as the first and only Saturday morning national weekend newspaper, on September 17, 2005. When the weekend newspaper was launched, it had the highest circulation of any national newspaper published on Saturday. Prior to the launch of the weekend edition, The Wall Street Journal had commonly only been delivered to business addresses. With the home delivery aspect of the weekend edition, the possibility of supplemental weekend luxury magazine arose. The original name Pursuits had been widely publicized as a section of the newly launched weekend edition of the magazine.

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