WSJ. - Design and Layout

Design and Layout

The magazine is oversized to be as large as would fit within the fold of The Wall Street Journal. Its specs are 9.875 by 11.5 inches (25.1 by 29.2 cm) trim size and a 50-50 ad-to-edit ratio on a 60-pound (27 kg) paper stock. The premiere issue of WSJ. had 104 pages in the U.S. and 80 pages in the Europe and Asia editions. It included 51 advertisers of which 19 are new to The Wall Street Journal franchise. The initial cover featured Diana Dondoe in a dress fabricated from The Wall Street Journal newsprint design, which the New York Observer feels is a tip of the hat to a controversy noted in the New York Times about a poverty chic photo spread in the India edition of the August 2008 Vogue.

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