Wrap advertising is the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery; a mobile billboard is the outcome of the process. Wrap advertising can be achieved by painting onto a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals." The vinyl sheets can be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces, such as buses and light-rail carriages, are often utilized due to ease, smaller cars consisting of curved surfaces can also serve as hosts for wrap advertising.
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Famous quotes containing the words wrap and/or advertising:
“If you wish to preserve your secret, wrap it up in frankness.”
—Alexander Smith (1830–1867)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)