WPTZ - History

History

The station signed-on December 8, 1954 on VHF analog channel 5 as WIRI, licensed to the hamlet of North Pole, New York. WIRI was owned by the Great Northern Broadcasting Company along with WIRY radio (1340 AM), with its studios in Plattsburgh and transmitter on Terry Mountain in Peru, New York. The station has been a primary NBC affiliate since its inception; it carried secondary affiliations with ABC until 1968 when WVNY (channel 22) signed-on, and with DuMont until that network ceased operations in 1956.

Rollins Telecasting purchased WIRI in 1956. The new owners changed the station's call letters to the present WPTZ (for PlatTZburgh); the WPTZ calls had recently been dropped by the channel 3 facility in Philadelphia following its controversial trade by Westinghouse Broadcasting to NBC earlier in that year. Rollins merged with Heritage Broadcasting in 1987 to form Heritage Media. In 1991, Heritage Media purchased WNNE, which had been a separate station with its own news department. With Heritage's purchase, WNNE was made into a semi-satellite of WPTZ, significantly improving WPTZ's coverage in the southeastern part of the market. During the analog era, the station was the only one in the area that did not operate any translators. Heritage moved WNNE's master control to WPTZ in Plattsburgh in 2000.

The company sold all of its broadcasting properties to the Sinclair Broadcast Group in 1997 prior to its merger with News Corporation. The sale protected new Fox affiliate WFFF-TV which was initially operated by WPTZ under a local marketing agreement (LMA) and shared the analog transmitter on Terry Mountain. Otherwise WPTZ/WNNE, along with then-sister stations in Pensacola, Florida and Charleston, West Virginia would have been forced to switch to Fox. Sinclair, in turn, sold WPTZ/WNNE along with the WFFF LMA to Sunrise Television in 1998. Sunrise then decided to swap WPTZ/WNNE, along with Smith Broadcasting-owned KSBW in Salinas, California to what was then known as Hearst-Argyle Television in return for WNAC-TV in Providence, Rhode Island and WDTN in Dayton, Ohio. The swap became official on July 2, 1998. WFFF began operating as an independently-owned and controlled station around the same time Hearst took over WPTZ/WNNE when the LMA with WPTZ was terminated.

On June 23, 1999, WPTZ petitioned the Federal Communications Commission (FCC) to change its community of license (COL) from North Pole to Plattsburgh. The station cited the area's declining population as the reason for the change. The 2000 United States Census did not even count North Pole as a separate community, and instead included it in Lake Placid. The community-of-license change was approved by the FCC on January 5, 2011. However, WPTZ had dropped North Pole from its station IDs some years earlier, instead identifying as "Plattsburgh/Burlington."

WPTZ was one of two television stations in the United States with a "North Pole" community of license. The other is KJNP-TV, a religious station licensed to North Pole, Alaska in the Fairbanks area. It was a subject of a blooper when Oprah Winfrey taped a promo for her show for WPTZ and started laughing after she spoke the station's community of license. David Letterman in another promo during his NBC tenure, riffed on the station's request for him to pronounce the "Z" in WPTZ as "zed" instead of "zee" for the station's Canadian audience.

On February 17, 2009, the station shut down its analog signal and began to broadcast exclusively in digital. It was one of the first stations owned by Hearst to cease analog broadcasting (KITV in Honolulu, Hawaii was the other).

On July 9, 2012, WPTZ's parent company Hearst Television was involved in a dispute with Time Warner Cable, leading to WPTZ being pulled from Time Warner Cable and temporarily replaced with Nexstar Broadcasting Group station WBRE-TV of Wilkes-Barre, Pennsylvania; Time Warner opted for such a distant signal like WBRE, as they do not have the rights to carry any NBC affiliate closest to them. The substitution of WBRE in place of WPTZ lasted until July 19, 2012, when the deal was reached between Hearst and Time Warner.

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