WOW (TV Station) - History

History

Prior to WIN Television's expansion into Western Australia, the Golden West Network was the sole commercial network operating in regional areas, and carried programming from all three privately owned networks-- Seven, Nine and Ten. On 26 March 1999, WIN Western Australia officially commenced transmissions as a dual affiliate of Nine and Ten. This in turn left GWN7 (then known as GWN) to become a sole Seven affiliate.

The history of GWN7 as a solus operator has limited WIN's ability for success in the region. WIN WA has run second to GWN7 in every ratings survey to date. The second ratings survey in 2005 placed WIN WA with only a 38.3% commercial audience share in prime time, compared to GWN7 with 61.7%.

A proposal for a third television station - a joint venture between WIN Corporation and Prime Media Group - was submitted to the Australian Communications and Media Authority in 2006. Similar to Mildura Digital Television, the new channel will operate under a Section 38B license, as a Network Ten affiliate named Ten West.

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