History
In 2004, Harrah's Casinos purchased the rights to the WSOP label. Harrah's later purchased London Clubs International (LCI). LCI operates three casinos in the London area—Fifty, Leicester Square, and The Sportsman. After the purchase of these casinos, Harrah's decided to expand its WSOP label into Europe. European casinos typically have a different environment than those in the U.S. Jeffrey Pollack, the WSOP Commissioner, indicated that the WSOPE would have a "style and flair that is both unique and appropriate to the setting. So don't be surprised if we require participants to wear blazers at the tables. If James Bond were hosting a poker tournament it may look like the World Series of Poker Europe."
The WSOPE was entering a crowded field as many major poker tournaments were already established in Europe. Pollack, however, believed that brand recognition of the WSOP and that the "WSOP bracelet is the most recognized poker hardware globally will allow the WSOPE to quickly catch up."
Read more about this topic: World Series Of Poker Europe
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