General
As of 2011, the World Cyber Games is the largest global electronic sport tournament, with divisions in various countries. The World Cyber Games, created by International Cyber Marketing CEO Hank Jeong and backed financially by Samsung, is considered the e-sports Olympics; events include an official opening ceremony, and players from various countries compete for gold, silver and bronze medals. The organization itself has an official mascot, and uses an Olympic Games inspired logo. Organizations from each participating country conduct preliminary events at a regional level, before conducting national finals to determine the players best suited to represent them in the main World Cyber Games tournament event. All events have areas for spectators, but the tournament can also be viewed over internet video streams.
Besides providing a platform for tournament gaming, the World Cyber Games is used as a marketing tool; sponsors, such as Samsung, using the space around the venue to set up product demonstrations and stalls. In addition, advertisers see the event as a good means to reach young male audiences, who may not be exposed to traditional advertising streams via television.
Read more about this topic: World Cyber Games
Famous quotes containing the word general:
“When General Motors has to go to the bathroom ten times a day, the whole country’s ready to let go. You heard of that market crash in ‘29? I predicted that.... I was nursing a director of General Motors. Kidney ailment, they said; nerves, I said. Then I asked myself, “What’s General Motors got to be nervous about?” “Overproduction,” I says. “Collapse.””
—John Michael Hayes (b. 1919)
“There seems almost a general wish of descrying the capacity and undervaluing the labour of the novelist, and of slighting the performances which have only genius, wit, and taste to recommend them.”
—Jane Austen (1775–1817)
“Through the particular, in wartime, I felt the high-voltage current of the general pass.”
—Elizabeth Bowen (1899–1973)