Title Ruse
A title ruse is a practice by which a high-profile film or television series is given a fake working title to keep its production a secret, and to prevent price gouging by suppliers, casual theft and undesirable attention. Purchase orders from vendors, outdoor signs, videocassettes and DVD labels will use the cover title of a film.
Read more about this topic: Working Title
Famous quotes containing the words title and/or ruse:
“To revolutionize, at one effort, the universal world of human thought, human opinion, and human sentiment.... All that he has to do is to write and publish a very little book. Its title should be simple—a few plain words—”My Heart Laid Bare.” But—this little book must be true to its title.”
—Edgar Allan Poe (1809–1849)
“So that the old joy, modest as cake, as wine and friendship
Will stay with us at the last, backed by the night
Whose ruse gave it our final meaning.”
—John Ashbery (b. 1927)