WNYA - WRGB Involvement

WRGB Involvement

The JSA between WNYA and WRGB led to some common involvement between the two stations. It was first apparent a mere six hours after WNYA signed on when the station aired CBS's coverage of the U.S. Open tennis tournament on Labor Day because WRGB aired the Jerry Lewis MDA Telethon during that time. This arrangement continued in 2004, but due to a crop of syndication launches on Labor Day in 2005, it did not happen that year. U.S. Open Tennis did air on cable on Time Warner Cable channel 3 in the Capital District. There was also some swapping of syndicated programs between the two stations. Another byproduct of the JSA, WNYA aired replays of WRGB's weekday noon (at 1 p.m.) and weeknight 11 o'clock (at 11:35) newscasts. WRGB's public affairs program, known as Sunday Morning with Liz Bishop, was also included. The practice ended in mid-2004. In late 2005, Freedom Communications signed an extension that was to have kept the JSA agreement in place until the end of 2008 (it had been set to expire on August 31, 2006).

On April 17, 2006, it was announced that WNYA would begin airing an hour-long extension of WRGB's weekday morning show at 7 in the morning. The newscast was known as CBS 6 First News on My TV 4 Albany. This could be seen as a pre-emptive move by WRGB to fend off a challenge by WXXA which had announced its plans to launch weekday morning news two weeks earlier. Rumors of WRGB producing a prime time newscast at 10 on WNYA circulated as well. However, the pickup of a second run of Dr. Phil to air at that hour killed the rumors.

On June 19, Freedom announced the purchase of WEWB from Tribune Broadcasting for $17 million dollars. This purchase was finalized on December 6 giving the Capital District its first duopoly. As a result, WRGB began to control three stations in the area. At the start of 2007, the news on WNYA moved to WCWN because that station had higher ratings overall and the broadcast became CBS 6 First News on The Capital Region's CW. In February, the JSA with WRGB was terminated. As a result, WRGB-DT2's arrangement to broadcast as WNYA's digital signal ended as well. For a time after, WNYA's website listed WRGB's street address for advertising information.

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