WLBZ - History

History

The station began broadcasting on September 12, 1954 as WTWO (sometimes rendered as "W-TWO"), an independent station locally-owned by Murray Carpenter. The following January, it began carrying some CBS programming, becoming a full affiliate by September 1955 (prior to this, CBS programming was seen on WABI-TV (channel 5), which became a primary NBC affiliate). In 1958, WTWO was sold to the Rines family's Maine Broadcasting System, owner of WLBZ radio (620 AM), WCSH-AM-TV in Portland, and WRDO in Augusta. The new ownership changed the station's call letters to WLBZ-TV that June to match its new radio sister (which the Rines had owned since 1944). The following year, channel 2 swapped affiliations with WABI-TV and joined NBC in order to match WCSH-TV; the two stations also began to share a secondary ABC affiliation (previously, ABC programming was only cleared on WABI). The ABC arrangement remained in place until 1965, when WEMT (channel 7, now WVII-TV) signed on as a full-time ABC affiliate.

In its first decades on the air, channel 2 was best known as the home of Eddie Driscoll. He hosted many programs on the station including: Weird, Dialing for Dollars, The Great Money Movie, and My Backyard. Driscoll was also known for his improvisation skills and sense of humor. He retired from WLBZ-TV in 1986, and died on September 24, 2006 after suffering from Alzheimer's Disease.

In the 1970s, WLBZ-TV added a repeater in Calais, W57AQ on channel 57, with a transmitter in Meddybemps shared with W61AO (which repeated WABI-TV). W57AQ allowed cable systems in Atlantic Canada to distribute WLBZ by a microwave link from the border, doubling or even tripling the station's coverage area and viewership. Most Canadian cable systems dropped WLBZ after 1996 once American television signals became available to them by satellite, with the last one doing so in 2010. Although a "flash-cut" to digital on VHF channel 8 was considered, it was instead decided to return the W57AQ license to the Federal Communications Commission (FCC), which deleted it on April 29, 2010.

In 1981, WLBZ radio was sold-off, eventually becoming WZON; in 1997, the -TV suffix was dropped. In 1998, the Maine Broadcasting System (by this time controlled by the Rines-Thompson family) sold WLBZ and WCSH to current owner Gannett. In 2000, the station, for all intents and purposes, began serving as a semi-satellite of WCSH, when commercials and network programming began to be played from Portland. However as early as 1989, WLBZ had been reducing its personnel and consolidating some internal operations with WCSH.

In 2002, WLBZ signed on a digital signal on UHF channel 25, bringing NBC's high definition programming to Eastern and Central Maine. On June 12, 2009, the station terminated its analog operations on channel 2. However, the station kept its digital operations on channel 25 until September 10, when it was moved to the VHF channel 2 space previously occupied by the analog service.