News Operation
For most of the last thirty years, WLBT has been the dominant news station in Jackson. It currently employs the market's only helicopter used for breaking news gathering and traffic reports. The station launched a weekday afternoon 4 p.m. newscast in March 2008; this was the first of its kind in Jackson. In October 2010, WLBT began broadcasting its local newscasts in high definition becoming the second television outlet in the area to make the upgrade.
After American Spirit Media completed its acquisition of WDBD and entered into the shared services agreement with WLBT, the Fox station's news department was shut down resulting in several members of the WDBD staff being laid-off. Production of its newscasts was assumed by WLBT on November 12, 2012 with all of the news programming retained (except for the 10 p.m. show on WUFX since it would compete with WLBT). In addition, WDBD added Saturday and Sunday editions of its prime time broadcast at 9.
All newscasts on WDBD currently originate from WLBT's primary set at the South Jefferson Street studios except with separate on-air duratrans and graphics indicating the Fox-branded newscasts. Although it shares a majority of on-air personnel with WLBT, WDBD maintains a separate additional news anchor for the weekday morning and weeknight shows. WLBT and WDBD operate a combined news department under the "Mississippi News Now" branding very similar to Raycom partnerships in Tuscon, Arizona (with Belo-owned KMSB) and Toledo, Ohio (with American Spirit Media-owned WUPW).
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Famous quotes containing the word operation:
“You may read any quantity of books, and you may almost as ignorant as you were at starting, if you don’t have, at the back of your minds, the change for words in definite images which can only be acquired through the operation of your observing faculties on the phenomena of nature.”
—Thomas Henry Huxley (1825–95)