History
The station was founded on December 19, 1953 as WJBT by Lamar Life Insurance Company. It is Jackson's second-oldest television station, following WJTV (channel 12), which debuted in January 1953. Channel 3 is also Mississippi's third-oldest television station (WTOK-TV in Meridian went on the air three months earlier). A few weeks after its debut, the station was renamed WLBT - which stands for Lamar Broadcasting Television - because the original call letters sounded similar to WJTV.
It has always been an NBC affiliate, though it shared ABC with WJTV until WAPT-TV (channel 16) started broadcasting in 1970. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.
Read more about this topic: WLBT
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