Logos
WISN is one of a few select stations which uses permanent digital logo bugs of its station logo in all of its programming (excepting paid programming), including ABC network programs, which varies with presentation style, although no station logos appear during the Litton Weekend Adventure block. On days when WISN is broadcasting a Packers MNF game, the logo is colored gold inside a green box, denoting the team's colors.
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This has been the main TV logo for WISN since 1976, and between 2006-2012 was used solely for news imaging. As of September 17, 2012, it has come back into use as the main logo on all programming, paired with the WISN calls to the left in Hearst's trademark Bank Gothic font, which has been used by the station since 1994 for various elements. The ABC ball is added to the station-generated bug for syndicated programming.
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WISN's 'contemporary 12' logo, used from 2006 as the station ID at the start of its newscasts, entertainment programming, and as the network-generated logo bug on ABC network programs coming out of commercial, along with a station-generated bug after the fade to the main ABC logo since 2006. Slowly fading from use after the September 2012 re-imaging of the station.
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