History
Winston cigarettes held its leading sales position from 1966 to 1972, thanks to the successful marketing slogan "Winston tastes good like a cigarette should."
In the last national survey in 2005, Winston ranked sixth in market value, tied with Kool brand cigarettes. Winston is also known for its more recent claim of being "additive free", although a secondary warning label on their advertisements states that "no additives in our tobacco does not mean a safer cigarette" which comes out of an FTC settlement involving both Winston and Santa Fe Natural Tobacco.
R.J. Reynolds sponsored the first two seasons (1960-1961) of the popular TV cartoon The Flintstones. The main characters Fred Flintstone and Barney Rubble were seen as spokestoons smoking Winston cigarettes during commercial breaks. For its third season, The Flintstones became more oriented towards children and as a result R. J. Reynolds was replaced by Welch's fruit juices as the main sponsor.
During the 1980s, Winston cigarettes became the most popular brand in Puerto Rico, probably because of their marketing Winston y Puerto Rico: No hay nada mejor ("Winston and Puerto Rico: There is nothing better"), as well as their cultural association with the "salsa sensual" or "salsa erotica" movement.
From 1975 to 2001, Winston was the series sponsor to NHRA Drag Racing and now is preceded by Coca-Cola's Mello Yello after 4 years with Full Throttle and 7 years with Powerade.
From 1972 to 2003, Winston served as the title sponsor of the premier-level of NASCAR, the Winston Cup Series until removing itself from the sport because of the Master Settlement Agreement (now known as the Sprint Cup Series).
Since changing to the new pack style in late 2008, Winston has removed "additive free" from the text on the pack. In 2010, brand descriptors for Winston Lights and Ultra Lights were changed to color-coded descriptors in order to comply with FDA regulation of tobacco products.
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Famous quotes containing the word history:
“In history an additional result is commonly produced by human actions beyond that which they aim at and obtain—that which they immediately recognize and desire. They gratify their own interest; but something further is thereby accomplished, latent in the actions in question, though not present to their consciousness, and not included in their design.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“We know only a single science, the science of history. One can look at history from two sides and divide it into the history of nature and the history of men. However, the two sides are not to be divided off; as long as men exist the history of nature and the history of men are mutually conditioned.”
—Karl Marx (1818–1883)
“In history the great moment is, when the savage is just ceasing to be a savage, with all his hairy Pelasgic strength directed on his opening sense of beauty;—and you have Pericles and Phidias,—and not yet passed over into the Corinthian civility. Everything good in nature and in the world is in that moment of transition, when the swarthy juices still flow plentifully from nature, but their astrigency or acridity is got out by ethics and humanity.”
—Ralph Waldo Emerson (1803–1882)