At Harley-Davidson
Davidson joined the design department of Harley-Davidson in 1963. In 1969 he was promoted to Vice President of Styling. His designs during the 1970s included the 1971 FX Super Glide, the 1977 FXS Low Rider, and the 1977 XLCR Sportster-based cafe racer.
Willie was one of the Harley-Davidson executives who joined Vaughn Beals in buying Harley-Davidson from parent company American Machine and Foundry in 1981.
On March 16, 2012, it was announced that Willie G. would retire from Harley-Davidson on April 30, 2012. He is to remain involved as brand ambassador, and in Special Design Projects as Chief Styling Officer Emeritus.
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