17th Century
It is impossible to calculate Shakespeare's reputation in his own lifetime and shortly after. England scarcely had a modern literature to speak of prior to the 1570s, and detailed critical commentaries on modern authors did not begin to appear until the reign of Charles I. The facts about his reputation must be surmised from fragmentary evidence. He was included in some contemporary lists of leading poets, but he seems to have lacked the stature of the aristocratic Philip Sidney, who became a cult figure due to his death in battle at a young age, or of Edmund Spenser. Shakespeare's poems were reprinted far more frequently than his plays; but Shakespeare's plays were written for performance by his own company, and because no law prevented rival companies from using the plays, Shakespeare's troupe took steps to prevent his plays from being printed. That many of his plays were pirated suggests his popularity in the book market, and the regular patronage of his company by the court, culminating in 1603 when James I turned it into the "King's Men," suggests his popularity among higher stations of society. Modern plays (as opposed to those in Latin and Greek) were considered ephemeral and even somewhat disreputable entertainments by some contemporaries; the new Bodleian Library explicitly refused to shelve plays. Some of Shakespeare's plays, particularly the history plays, were reprinted frequently in cheap quarto (essentially pamphlet) form; others, including many of his finest, took decades to reach a third edition.
After Ben Jonson pioneered the canonization of modern plays by printing his own works in folio (the luxury book format) in 1616, Shakespeare was the next playwright to be honored by a folio collection, in 1623. The fact that that folio went into another edition within nine years indicates that he was held in unusually high regard for a playwright. The dedicatory poems by Ben Jonson and John Milton in the second folio were the first to suggest that Shakespeare was the supreme poet of his age. These expensive reading editions are the first visible sign of a rift between Shakespeare on the stage and Shakespeare for readers, a rift that was to widen over the next two centuries. In his 1630 work 'Timber' or 'Discoveries', Ben Jonson praised the speed and ease with which Shakespeare wrote his plays as well as his contemporary's honesty and gentleness towards others.
During the Interregnum (1642–1660), all public stage performances were banned by the Puritan rulers. Though denied the use of the stage, costumes and scenery, actors still managed to ply their trade by performing "drolls" or short pieces of larger plays that usually ended with some type of jig. Shakespeare was among the many playwrights whose works were plundered for these scenes. Among the most common scenes were Bottom's scenes from A Midsummer Night's Dream and the gravedigger's scene from Hamlet. When the theatres opened again in 1660 after this uniquely long and sharp break in British theatrical history, two newly licensed London theatre companies, the Duke's and the King's Company, started business with a scramble for performance rights to old plays. Shakespeare, Ben Jonson, and the Beaumont and Fletcher team were among the most valuable properties and remained popular after Restoration playwriting had gained momentum.
In the elaborate Restoration London playhouses, designed by Christopher Wren, Shakespeare's plays were staged with music, dancing, thunder, lightning, wave machines, and fireworks. The texts were "reformed" and "improved" for the stage, an undertaking which has seemed shockingly disrespectful to posterity. A notorious example is Nahum Tate's happy-ending King Lear (1681) (which held the stage until 1838), while The Tempest was turned into an opera replete with special effects by William Davenant. In fact, as the director of the Duke's Company, Davenant was legally obliged to reform and modernize Shakespeare's plays before performing them, an ad hoc ruling by the Lord Chamberlain in the battle for performance rights which "sheds an interesting light on the many twentieth-century denunciations of Davenant for his adaptations" (Hume, p. 20). The common modern view of the Restoration stage as the epitome of Shakespeare abuse and bad taste has been shown by Hume to be exaggerated, and both scenery and adaptation became more reckless in the 18th and 19th centuries.
The incomplete Restoration stage records suggest that Shakespeare, although always a major repertory author, was bested in the 1660–1700 period by the phenomenal popularity of Beaumont and Fletcher. "Their plays are now the most pleasant and frequent entertainments of the stage", reported fellow playwright John Dryden in 1668, "two of theirs being acted through the year for one of Shakespeare's or Jonson's". In the early 18th century, however, Shakespeare took over the lead on the London stage from Beaumont and Fletcher, never to relinquish it again.
By contrast to the stage history, in literary criticism there was no lag time, no temporary preference for other dramatists: Shakespeare had a unique position at least from the Restoration in 1660 and onwards. While Shakespeare did not follow the unbending French neo-classical "rules" for the drama and the three classical unities of time, place, and action, those strict rules had never caught on in England, and their sole zealous proponent Thomas Rymer was hardly ever mentioned by influential writers except as an example of narrow dogmatism. Dryden, for example, argued in his influential Essay of Dramatick Poesie (1668) — the same essay in which he noted that Shakespeare's plays were performed only half as often as those of Beaumont and Fletcher — for Shakespeare's artistic superiority. Though Shakespeare does not follow the dramatic conventions, Dryden wrote, Ben Jonson does, and as a result Jonson lands in a distant second place to "the incomparable Shakespeare", the follower of nature, the untaught genius, the great realist of human character.
Read more about this topic: William Shakespeare's Reputation