William H. Carlson - Ocean Beach

Ocean Beach

In San Diego he became editor for the San Diego Sun. Then, with San Francisco associate Frank Higgins, he opened a real estate firm, Carlson & Higgins, just when the real estate boom of 1886–1888 took off. The firm developed Ocean Beach in 1887. They bought 600 acres (2.4 km2) of pueblo land and gave it the name Ocean Beach. They laid out and named the streets, sold lots, and constructed a fancy Victorian-style hotel called the Cliff House. They sold 2200 lots in the first few weeks. To lure buyers they promised to build a rail line to downtown, since the development was 2½ hours from downtown by carriage.

Carlson and Higgins actually did develop a short rail line from Roseville (Point Loma) to Ocean Beach in 1888. They also attempted to build a rail line from Old Town to Roseville, but the project foundered in legal troubles after less than a mile of construction. Meanwhile San Diego's real estate boom had ended and the development was in financial trouble. His partner Higgins committed suicide in 1889. Carlson sold the Ocean Beach development to an Eastern financier, and its development would wait another 20 years when permanent rail service arrived.

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