Career
William Coors entered the family business as a chemical engineer for Coors Brewing Company.
Coors was respected in the industry for his ability in packaging, bottling, and engineering. He is credited with pioneering the recyclable two-piece aluminum can, which is now standard throughout the industry. In the 1950s, Coors requested $250,000 from his father, CEO Adolph Coors, Jr., to build an experimental line of aluminum cans. By the early 1960s, can recycling was viable, and the company offered customers a one-cent deposit on returned cans.
Coors was elected to the board of directors in 1973. When the non-brewing assets (e.g., Coors Ceramics Co.) of Adolph Coors Co. were spun off in 1992 as ACX Technologies Inc., Bill Coors served as chairman of both companies.
In 2003, at the age of 87, Coors retired from the boards of the Adolph Coors Company and the Coors Brewing Company, although he remained with the company as chief technical adviser.
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