Radio
Radio was the exciting new medium, and Rogers became a star there as well, recycling his newspaper pieces. From 1930 to 1935, he made radio broadcasts for the Gulf Oil Company. This weekly Sunday evening show, The Gulf Headliners, ranked among the top radio programs in the country. Since he easily rambled from one subject to another, reacting to his studio audience, he often lost track of the half-hour time limit in his earliest broadcasts, and was cut off in mid-sentence. To correct this, he brought in a wind-up alarm clock, and its on-air buzzing alerted him to begin wrapping up his comments. By 1935, his show was being announced as "Will Rogers and his famous Alarm Clock."
In January 1934, Rogers used a racial slur in a radio skit, referring to a song as a "nigger spiritual," which resulted in a protest by the NAACP. Rogers had used the word in print in his syndicated newspaper columns on a few occasions, but this was evidently the first time he had used it on the radio.
Read more about this topic: Will Rogers
Famous quotes containing the word radio:
“Local television shows do not, in general, supply make-up artists. The exception to this is Los Angeles, an unusually generous city in this regard, since they also provide this service for radio appearances.”
—Fran Lebowitz (b. 1950)
“Having a thirteen-year-old in the family is like having a general-admission ticket to the movies, radio and TV. You get to understand that the glittering new arts of our civilization are directed to the teen-agers, and by their suffrage they stand or fall.”
—Max Lerner (b. 1902)
“There was a girl who was running the traffic desk, and there was a woman who was on the overnight for radio as a producer, and my desk assistant was a woman. So when the world came to an end, we took over.”
—Marya McLaughlin, U.S. television newswoman. As quoted in Women in Television News, ch. 3, by Judith S. Gelfman (1976)