Product Range
The Wilkinson product range concentrates on household essentials, including homewares, textiles, DIY, cleaning products, health and beauty lines, stationery, confectionery, pet products and kitchen and bathroom goods. A large proportion of the range is made up of own-label products sold under the Wilko brand.
Seasonal ranges are introduced on a rotational basis, with garden tools and plants in summer and Christmas decorations from September to January. Toys are now a permanent addition to the seasonal line, however, the company does increase the number of toys during the Christmas period.
During 2007 the company introduced a grocery range and a "food to go" offering in some larger stores. In November 2007, the company opened its first convenience style store.
Read more about this topic: Wilkinson (retailer)
Famous quotes containing the words product and/or range:
“The site of the true bottomless financial pit is the toy store. It’s amazing how much a few pieces of plastic and paper will sell for if the purchasers are parents or grandparent, especially when the manufacturers claim their product improves a child’s intellectual or physical development.”
—Lawrence Kutner (20th century)
“A girl must allow others to share the responsibility for care, thus enabling others to care for her. She must learn how to care in ways appropriate to her age, her desires, and her needs; she then acts with authenticity. She must be allowed the freedom not to care; she then has access to a wide range of feelings and is able to care more fully.”
—Jeanne Elium (20th century)