Product Range
The Wilkinson product range concentrates on household essentials, including homewares, textiles, DIY, cleaning products, health and beauty lines, stationery, confectionery, pet products and kitchen and bathroom goods. A large proportion of the range is made up of own-label products sold under the Wilko brand.
Seasonal ranges are introduced on a rotational basis, with garden tools and plants in summer and Christmas decorations from September to January. Toys are now a permanent addition to the seasonal line, however, the company does increase the number of toys during the Christmas period.
During 2007 the company introduced a grocery range and a "food to go" offering in some larger stores. In November 2007, the company opened its first convenience style store.
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