Objectives
The objective of Wikifood.eu is to provide information on foodstuff and their ingredients to interested users via the internet. According to the provider of Wikifood.eu the target market consists, inter alia, of allergic persons and those suffering from food intolerance. The web portal is currently available in German, English and French. The WikiFood idea is based on the fact that – until now – the duty of declaration regarding ingredients of foodstuff within the EU does not require food producers to forward the ingredients lists to the final consumers by electronic means, for example using the means of a publicly accessible database (on food labelling see Directive 2000/13/EC of the European Parliament and of the Council of 20 March 2000 on the approximation of the laws of the Member States relating to the labelling, presentation and advertising of foodstuffs, which has been amended frequently ).
WikiFood enables registered users to type up the ingredients lists of products that may be interesting for the community of allergy patients and other consumers. Digital photos of EAN codes, packages, and ingredients lists allow users to check entries and to improve these if necessary. Additionally, producers of foodstuff can forward lists of ingredients of their own products to WikiFood in order to make these publicly available at no cost.
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“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (1844–1900)