Release
Upon release of the LP, radio stations looked for a track that would fit their on-air formats from the quickly successful LP with the pulsing lead track "Whole Lotta Love" being the prime contender. However, because many radio stations saw the freeform middle section as unfit to air they simply created their own edited versions. Atlantic Records was quick to respond and in addition to the release of the regular single in the US (coupled with "Living Loving Maid (She's Just a Woman)" from the same LP as the B-side) released a 3:10 version of the track with the freeform section cut and an earlier fade-out on 7 November 1969. Both versions were released as Atlantic #45-2690. The edited version was intended for radio station promotional release but some copies were apparently released commercially in the US and are a collector's item for fans. The song was released as a single in the US, France, Germany (as No 1), Switzerland, the Netherlands, Belgium, Australia (where it was also issued as an EP) and Japan (countries where the band had less control). The edited version was withdrawn.
In the United Kingdom, Atlantic Records had expected to issue the edited version themselves, and pressed initial copies for release on 5 December 1969. However, band manager Peter Grant was adamant that the band maintain a "no-singles" approach to marketing their recorded music in the UK, and he halted the release. An official statement from the band added that they had written a special number which they intended to be their first British single. This never materialised, and despite much record company pressure, they declined to issue official singles in the UK throughout their career.
Several years later, Atlantic Records reissued "Whole Lotta Love" (with its original B-side "Living Loving Maid") on its Oldies Series label (OS-13116) with a slight error. The edited 3:10 version was used for the reissue, but the labels were printed with the unedited running time of 5:33.
In 1997 Atlantic Records released a CD-single edited (to 4:50 this time) from the original 1969 recording of the song. This version charted in the UK where the band had maintained control over single releases during their existence.
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