Background
In December 1994, the Spice Girls persuaded their former managers—father-and-son team Bob and Chris Herbert—to set up a showcase in front of industry writers, producers and A&R men at the Nomis Studios in Shepherd's Bush, London. Among the attendees was BMG Publishing's Mark Fox, former percussionist of New wave '80s band, Haircut One Hundred. Since the showcase, Fox was unofficially helping the group to get contacts in the business. In May 1995, he introduced the group to Paul Wilson and Andy Watkins—the songwriters and production duo known as Absolute. Fox phoned the duo and told them: "You won't believe it, but I've got your act. They've just walked in the door. They're beautiful, everything you've been looking for. I'll bring them down straight away."
Watkins remembers the first time they saw the group: "I saw Mark Fox. And then I saw these little girls skipping and running around. And they looked about thirteen. This can't be them. No way!". Nevertheless, the Spice Girls managed to impress them. They played a few of their tracks, but neither Watkins nor Wilson particularly like them, except for a song the group wrote with Richard Stannard and Matt Rowe, called "Feed Your Love", which the duo thought was "dark and cool". A songwriting session was booked within the next days.
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