Music Video
The music video for "Who Do You Think You Are" was directed in February 1997 by Gregg Masuak, and filmed in a theater located in the north of London. It features the Spice Girls singing and dancing solo in front of various colourful backgrounds whilst filmed with a steadycam. Other scenes show the group performing on a stage in front of an energetic crowd. In addition, there are many background performers doing unusual tricks. Chisholm wrote about the shoot: "We shot the video for 'Who Do You Think You Are' in a really mad club—a real dive. The toilets were horrible and we had to have our make-up done in a Winnebago. The vibe was excellent, though—I think it was my favourite video because it was such good fun. I felt like a proper pop star. It was just how you imagine it when you're young".
A second version of the video (known as the Sugar Lumps version), which adds the Sugar Lumps—a satirical version of the Spice Girls played by Kathy Burke, Dawn French, Llewella Gideon, Lulu, and Jennifer Saunders—was filmed for the "Red Nose Day" of the 1997 Comic Relief, one of the two high profile telethon events held in the United Kingdom. The video starts with the Sugar Lumps as schoolgirls dreaming of becoming Spice Girls, and ends with them joining the group on stage, while dancing and lip-synching the song. Halliwell commented about the shoot: "The women were all really warm and funny and nice. The freakiest thing about it was seeing Jennifer Saunders. She looked just like me and everyone said they thought she was me. It was alsolutely bizarre–the make-up, everything. It was scary–like, do I really do that?".
Read more about this topic: Who Do You Think You Are? (British TV Series)
Famous quotes containing the words music and/or video:
“Through music the passions enjoy themselves.”
—Friedrich Nietzsche (1844–1900)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)