Who Do You Think You Are? (Australian TV Series) - Live Performances

Live Performances

The song was performed on television in both the UK and Continental Europe, including An Audience with..., Top of the Pops, the Bravo Supershow, the 1997 Royal Variety Performance, and the "Red Nose Day" of the 1997 Comic Relief—alongside the Sugar Lumps.

In February 1997, the group performed it at the 1997 BRIT Awards. They started rehearsals a few days after they returned to the UK from a promotional tour in the US, with choreographer Priscilla Samuels, who worked with the group on Fuller's recommendation. On 24 February 1997, in front of a thousand VIPs at the Earls Court Exhibition Centre, the group opened the show with a lip-synched rendition of "Who Do You Think You Are". Halliwell's oufit, a black coloured mini dress emblazoned with an Union Jack on the front and a white peace symbol on the back, made the front page of various newspapers, and is now remembered as one of the most iconic symbols of Cool Britannia. For the Return of the Spice Girls, Italian fashion designer Roberto Cavalli designed Halliwell a new Union Jack dress modelled on the original. The new version appeared slightly longer and the flag was made out of rhinestones and Swarovski crystals. Thirteen years later, at the 2010 BRIT Awards, the group's "Who Do You Think You Are" performance won the Most Memorable Performance award of the BRITS last thirty years.

In October 1997, the group performed it as the second song of their first live concert at the Abdi İpekçi Arena in Istanbul, Turkey. The performance was broadcast on Showtime in a pay-per-view event titled Spice Girls in Concert Wild!, and was later included in the VHS and DVD release Girl Power! Live in Istanbul. The Spice Girls have performed the song on their three tours, the Spiceworld Tour, the Christmas in Spiceworld Tour, and the Return of the Spice Girls. The performance at the Spiceworld Tour's final concert can be found on the video: Spice Girls Live at Wembley Stadium, filmed in London, on 20 September 1998. It remained in the group's live set after Halliwell's departure. The first verse had originally been sung by Halliwell with Bunton. After Halliwell's departure, her parts were taken by Chisholm on the Spiceworld Tour, and by Brown on the Christmas in Spiceworld Tour.

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