Marketing With Santa Claus
Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.
Read more about this topic: White Rock Beverages
Famous quotes containing the words santa claus, santa and/or claus:
“I stopped believing in Santa Claus when I was six. Mother took me to see him in a department store and he asked for my autograph.”
—Shirley Temple Black (b. 1928)
“I stopped believing in Santa Claus when I was six. Mother took me to see him in a department store and he asked for my autograph.”
—Shirley Temple Black (b. 1928)
“No sane local official who has hung up an empty stocking over the municipal fireplace, is going to shoot Santa Claus just before a hard Christmas.”
—Alfred E. Smith (1873–1944)