Whispering Campaign - Use in Marketing

Use in Marketing

Alcohol and tobacco companies have used whisper campaigns to promote their products since the early 20th century. Liquor companies have, and in some areas still do, send attractive people into bars to order specific drinks in voices that can be overheard. Other tactics include "buying" drinks, or giving away cigarettes to patrons, without making known that the benefactor is a representative of the company. More recently, companies are also paying bloggers to mention products or causes. Also, companies can hire employees to post comments on blogs, forums, online encyclopedias, etc. that steer online conversations in desired directions, as a form of astroturfing.