Party Structure
The Whigs suffered greatly from factionalism throughout their existence, as well as weak party loyalty that stood in contrast to the strong party discipline that was the hallmark of a tight Democratic Party organization. One strength of the Whigs, however, was a superb network of newspapers; their leading editor was Horace Greeley of the powerful New York Tribune.
In the 1840s Whigs won 49 percent of gubernatorial elections, with strong bases in the manufacturing Northeast and in the border states. The trend over time, however, was for the Democratic vote to grow faster and for the Whigs to lose more and more marginal states and districts. After the close 1844 contest, the Democratic advantage widened and the Whigs could win the White House only if the Democrats split. This was partly because of the increased political importance of the western states, which generally voted for Democrats, and Irish Catholic and German immigrants, who voted heavily for the Democrats.
The Whigs appealed to voters in every socio-economic category but proved especially attractive to the professional and business classes: doctors, lawyers, merchants, ministers, bankers, storekeepers, factory owners, commercially oriented farmers and large-scale planters. In general, commercial and manufacturing towns and cities voted Whig, save for strongly Democratic precincts in Irish Catholic and German immigrant communities; the Democrats often sharpened their appeal to the poor by ridiculing the Whigs' aristocratic pretensions. Protestant religious revivals also injected a moralistic element into the Whig ranks.
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