When A Stranger Calls (2006 Film) - Marketing

Marketing

For the release of the film, AOL Instant Messenger ran ads beckoning users to IM Jill020306. When messaged, "Jill" (a Colloquis-style program) made small talk before panicking, as she received calls from a stranger asking her to check the children. She then gives the user her phone number (a toll-free 877 number) and asks them to call her. When users call, they hear an ad for the movie.

Also, around the time of the DVD release, a new screen name appeared, Jill051606, to tie in with the DVD release date, May 16, 2006. It does not involve calling her, but instead she directs you to a video security system on the official DVD site where the shadow of the stranger passes by frequently.

MySpace ran an advertisement: the profile for Jill051606, in which users can add the profile as a friend, leave comments, and read Jill's blog.