Name calling is abusive or insulting language referred to a person or group, a verbal abuse. This phenomenon is studied by a variety of academic disciplines from anthropology, to child psychology, to politics. It is also studied by rhetoricians, and a variety of other disciplines that study propaganda techniques and their causes and effects. The technique is most frequently employed within political discourse and school systems, in an attempt to negatively impact their opponent.
Read more about Name Calling: As A Cognitive Bias in Propaganda, In Politics and Public Opinion, Common Misconceptions
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“I keep having the same experience and keep resisting it every time. I do not want to believe it although it is palpable: the great majority of people lacks an intellectual conscience. Indeed, it has often seemed to me as if anyone calling for an intellectual conscience were as lonely in the most densely populated cities as if he were in a desert.”
—Friedrich Nietzsche (1844–1900)