Name calling is abusive or insulting language referred to a person or group, a verbal abuse. This phenomenon is studied by a variety of academic disciplines from anthropology, to child psychology, to politics. It is also studied by rhetoricians, and a variety of other disciplines that study propaganda techniques and their causes and effects. The technique is most frequently employed within political discourse and school systems, in an attempt to negatively impact their opponent.
Read more about Name Calling: As A Cognitive Bias in Propaganda, In Politics and Public Opinion, Common Misconceptions
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“There are those who scoff at the schoolboy, calling him frivolous and shallow. Yet it was the schoolboy who said “Faith is believing what you know ain’t so.””
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)