News and Sports Operations
In addition to their main studios on East Mason Street in Green Bay, WFRV also has a Fox Valley bureau in Little Chute, located on Patriot Drive near US 41 freeway. The Valley bureau also has a second Doppler weather radar tower to provide extended radar coverage for the station's weather operation.
WFRV's 5 and 6 p.m. newscasts have audio simulcasts on radio stations in the Fond du Lac-Oshkosh areas (on WRPN 1600 AM) as well as in the Marinette-Menominee area (on WHYB 103.7 FM). All WFRV newscasts are simulcast live on WJMN, which apart from occasional on-location reports from the Upper Peninsula currently has no separate news programming for the U.P.; when Nexstar completes its purchase of the stations, it plans for separate U.P. newscasts on WJMN.
On June 23, 2011, after a six-month upgrade process, WFRV became the first station in the Green Bay market to broadcast newscasts in high-definition; the changeover to HD includes an upgrade in the "Storm Team 5" weather technology, including real-time street-level radar. In January 2012, the station launched a new graphics package that is designed solely for 16:9 presentation in mind, cutting off portions of text in 4:3 presentation.
From 2003 to 2011, WFRV carried Green Bay Packers pre-season games and related official team programming, with the station branding as "Your Official Packers Station." Packer-related programming on WFRV has included Larry McCarren's Locker Room, a Monday night program which featured WFRV sports director and former Packer lineman Larry McCarren analyzing the previous day's Packer game and interviewing with Packer players and staff. In March 2012, the Packers entered into an agreement with Journal Broadcast Group to air Packers pre-season games and official programming on Journal-owned WGBA-TV, making WGBA the "official Packers station" in Green Bay; McCarren would leave WFRV soon afterward, eventually joining WGBA and Journal Communications (he has served as color analyst for the Journal-operated Packers Radio Network since 1995). After McCarren's departure, WFRV would retain and rename Locker Room in Fall 2012, with a new host tandem of sports director Burke Griffin and former Packer player Ahman Green. WFRV would also add a 2nd Packer-related program in Fall 2012, Green Bay Nation, which deals not only with game reviews and team news but also off-field features and previews of upcoming games. The latter program is shared with fellow Milwaukee CBS affiliate WDJT-TV (Channel 58).
Beginning in September 2012, WFRV would greatly expand the number of hours of news content, including the addition of a full-hour afternoon newscast at 4PM and the expansion of its 6PM newscast from 30 minutes to a full hour; the 6PM newscast remains at 30 minutes on nights during the NFL season when WFRV has Green Bay Packer-related programming.
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