Programming
Westward's small size and the structure of ITV (which, at the time, deliberately made it hard for small- and medium-sized ITV companies to contribute to the network) meant it produced comparatively little output for the network. Instead, Westward concentrated on regional programming. From 1968 until the end of Westward's life, the ITA/IBA gave Westward a target of providing 6.5 hours of new regional programming a week; Westward always exceeded this target.
Westward's programming was always published as a magazine for the public to access. Initially, Westward published weekly programme listings in its own programme journal, Look Westward. The first edition cost 5d, and featured a special article by Westward board member Daphne du Maurier. Many Westward personalities, such as announcer Sheila Kennedy, contributed articles to Look Westward. However, as part of the 1968 franchise round, the ITA created Independent Television Publications (ITP), and Westward's weekly listings would be obliged to appear solely in the Westward edition of the national listings magazine TV Times, which was published by ITP. In 1971, ITP launched a junior version of TV Times called Look-In, which featured weekly listings of Westward programmes for younger viewers (including Gus Honeybun), along with listings for the other ITV regions.
Read more about this topic: Westward Television
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