WESH - History

History

WESH first went on the air on June 11, 1956. Businessman W. Wright Esch (for whom the station is named) won the license, but sold it to Perry Publications of Palm Beach just before the station went on the air. The original studio was located in Holly Hill, near Daytona Beach.

WESH has always been an NBC affiliate. However, WESH's original tower was only 300 feet (91 m) high, which was tiny even by 1950s standards. This limited its coverage to Volusia County. As such, it shared the NBC affiliation in Central Florida with WDBO-TV (now WKMG-TV). It finally became the sole NBC affiliate for the Central Florida market on November 5, 1957. On that day, the station activated a new 1,000-foot (300 m) tower in Orange City. WESH's analog tower was located farther north than the other major Orlando stations because of Federal Communications Commission (FCC) rules at the time requiring a station's tower to be within 15 miles (24 km) of its city of license. Also, WESH analog was short-spaced to WTHS-TV (channel 2, now WPBT), the PBS member station in Miami.

Perry sold WESH to Cowles Communications of Des Moines, Iowa in 1965. Cowles later moved its headquarters to Daytona Beach, and built a satellite studio in Winter Park. WESH was one of two NBC affiliates under Cowles Communications ownership; during various points in the company's history Cowles also owned at least three CBS-affiliated stations and two ABC affiliates (one of the two ABC affiliates, WHTN-TV (now WOWK-TV) in Huntington, West Virginia, was affiliated with CBS and ABC on separate occasions during Cowles ownership; that station has since switched back to CBS). Cowles exited broadcasting in 1984 and sold two of its stations, WESH and Des Moines' KCCI, to H&C Communications of Houston. Under H&C, WESH closed its original Holly Hill studio in 1989, replacing it with a new studio on Ridgewood Avenue (U.S. 1), near International Speedway Boulevard (US 92) in Daytona Beach. The station's primary operations also moved to a brand new studio in Winter Park in 1991, located on Wymore Road, alongside Interstate 4.

In 1980, while still owned by Cowles, the station built its current tower on the same site as the 1,000-foot (300 m) tower. The new tower allowed for WESH to expand its coverage into areas like Lakeland, Gainesville, and St. Augustine. The channel 2 signal traveled a very long distance under normal conditions. The 1,000-foot (300 m) tower was dismantled in the late 80's.

The Hobby family, owners of H&C, exited broadcasting in 1995, selling off its stations to various owners. WESH and KCCI were sold to Pulitzer. Pulitzer sold its entire broadcasting division, including WESH and KCCI, to Hearst-Argyle in 1999. This gave WESH its third owner in 15 years.

On May 8, 2006, Hearst-Argyle announced its purchase of then-WB (now CW) affiliate WKCF from Emmis Communications. Emmis is also exiting broadcast television so it could concentrate on radio. This acquisition was completed on August 31, 2006; resulting in Orlando's third commercial duopoly operation. Orlando's other two duoplies are Cox-owned WFTV/WRDQ and Fox-owned WOFL/WRBW. WESH began producing a morning newscast for WKCF in January 2007. WESH also produces a nightly weathercast for its independent sister station serving the Tampa Bay market, WMOR-TV who brands it as Bikini Cast.