Advertising
The company began advertising itself in earnest in 1986. At that time a slogan was introduced "Who But W. B. Mason" which came from the advertising firm T. J .Clark created by one of the partners named Paul Steven Stone. The slogan was combined with a picture of the founder W.B.Mason, a handsome mustachioed from the 1890s. Their logo features two U.S. flags flanking a portrait of W.B. Mason. The flag on the right has 50 stars but the one on the left shows only 45 stars, the July 4, 1896 configuration; this is because when the company was established in 1898, there were only 45 states.
Read more about this topic: W.B. Mason
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)