Promotion and Release
In late December 2008, Isis began to introduce a previously unheard track into their live setlists, prompting speculation from fans and critics as video versions circulated on the Internet. Turner went on to announce the track's title as "20 Minutes / 40 Years" on 30 December. The album was officially announced on 22 January 2009, and its title a week later. The album artwork and tracklist were published shortly afterwards, in early February. On 24 March, Isis added the song "20 Minutes / 40 Years" to their MySpace page, and a week before the album's release, made the entire record available for streaming. To promote the album in the build-up to its release, Isis released a series of teaser videos, consisting of footage of the band recording, but no musical content. A limited edition run of signed CD booklets were made available to those pre-ordering the album, as well as album-related merchandise.
The album was released by Ipecac Recordings on limited vinyl on 21 April 2009, and in CD format on 5 May. European distribution was undertaken by Conspiracy Records, while a special Japanese edition was handled by Daymare Recordings.
Isis live | |
Isis performed at Bonnaroo 2010, showcasing many tracks from Wavering Radiant within their setlist. Audio courtesy of NPR. |
Following the album's release, Isis embarked on a tour of North America, supported by Pelican and Tombs. They then went on to tour the UK and Europe through late 2009, supported variously by bands including Keelhaul, Dälek and Circle. They toured Australia, New Zealand and Japan with Baroness before returning to the United States to tour with Melvins, Jakob and Cave In from May to June. This American leg of the tour included an appearance at 2010's Bonnaroo festival in Manchester, Tennessee, while the Pacific portion took in the Soundwave Festival in Australia.
Having shot videos for tracks from their previous two albums, Isis went on to record another for "20 Minutes / 40 Years". Described as a "seven and a half minute epic", the video, directed by Matt Santoro and released in November 2009, opens with ferromagnetic fluid moving through an ambiguous, dark setting. A masked figure, trapped inside a translucent box, watches its interplay. The fluid enters the box, where it is subsumed by the figure. As the song reaches its crescendo, the box rises through the earth and breaks out of the surface into the sunlight, and its captive is freed. It received airplay on MTV2's Headbanger's Ball.
Read more about this topic: Wavering Radiant
Famous quotes containing the words promotion and/or release:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. A good colonel makes a good regiment, is an axiom.”
—Rutherford Birchard Hayes (18221893)
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (18721933)