History
WATA was started by Mr. and Mrs. Roland Potter, owners of WKBC and WKBC-FM in nearby North Wilkesboro, North Carolina. WATA signed on the air in 1950. WATA's studios were originally located above the Boone bus station, at Depot and Rivers streets. The station broadcast live performances by country and bluegrass artists from that location during its early years of operation. Today WATA broadcasts from studios on Blowing Rock Road in Boone.
In the early 1990s the Potters started WZJS100.7FM.
Roland Potter sold both stations in the late 1990s to Highland Communication Associates.
In September 2003 Highland sold WATA, (along with WZJS 100.7FM) to Aisling Broadcasting (Jonathon Hoffman, managing member) for a price of $2.2 million. This added to Aisling's holdings in the High Country, as they had already purchased WECR, WECR-FM, WXIT (from Rondinaro Broadcasting) for $2.2 million in 2003, and WMMY(from Dale Hendrix) in 2004 for $1.58 million.
Aisling went into receivership and George Reed of Media Services Group was appointed to manage the stations until a buyer is found. Later in the year, Curtis Media Group purchased the stations.
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