Point of View
Hoving stated in a 1973 interview: Every store must have a point of view. Generally it doesn't. Tiffany's did. We don't claim to have the best taste in America, But we do say it is our taste. For the Tiffany point of view, Hoving acquired space which he thought was the place one’s eye would immediately go to when opening the paper.
A man of conservative political bent, he expressed his opinions in various ways. In one year's annual report, he commented on the taxes paid by the store, saying, It is our hope, but not our expectation, that these sums will be spent with due diligence and a modicum of wisdom. He used Tiffany advertisements as a soapbox, too. Some of them he wrote as little essays with titles like Is Profit a Dirty Word?. He wrote and ran several others all of which ran in The New York Times in the usual Tiffany & Company placement on page three in the upper right hand corner.
In another he assailed the First National City Bank for its "loud and vulgar Christmas tree" and urged the bank to practice "good esthetics". In yet another he attacked as unconscionable the hoarding of silver, an unmistakable reference to the Hunt empire's efforts to corner the silver market in 1980.
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The Truth About Capitalism
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On Education
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Is There An American Goal?
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Read more about this topic: Walter Hoving
Famous quotes related to point of view:
“To be just, that is to say, to justify its existence, criticism should be partial, passionate and political, that is to say, written from an exclusive point of view, but a point of view that opens up the widest horizons.”
—Charles Baudelaire (1821–1867)
“A man with a so-called character is often a simple piece of mechanism; he has often only one point of view for the extremely complicated relationships of life.”
—J. August Strindberg (1849–1912)