News Operation
Its newscasts have had the second-highest ratings at 10 p.m. in any of the country's biggest television markets according to The Des Moines Register in Iowa. Nielsen Media Research ratings showed that 16.2% of all households in the Baton Rouge area watched the show. The only station to get a bigger share of the local audience was KCCI, the CBS affiliate in Des Moines, which was watched by 17.9% of area households.
Currently, WAFB is the top-rated station in the Baton Rouge viewing area and has been so since 1994. In the recent ratings period, it beat the others stations' combined weeknights at 5, 6, and 10. In total, the station's news department produces 25 hours of news programming each week. This includes two newscasts on sister station WBXH-CA (weeknights at 9, which began on January 8, 2007, and Saturday mornings). WAFB's weekday morning news is repeated on that station.
On March 3, 2008, WAFB became the first in Baton Rouge and the third in Louisiana to broadcast its local broadcasts in high definition. The WBXH broadcasts were included in the upgrade.
Despite becoming rarer among other television news stations, WAFB occasionally broadcasts an editorial that is usually delivered by the station manager.
Read more about this topic: WAFB
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