VTSIOM - VTsIOM Research

VTsIOM Research

VTsIOM conducts research on 3 main directions on regional and federal levels, in post-soviet space, as well as in US, Asian and European countries:

• politics (electoral research, approvement ratings, etc.…),
• social sphere (education, health care, family, housing and communal services, real estate market, corruption),
• business (finance and insurance, real estate market, product and corporate brand development, corporate reputation development, trademark expertise, information technology market, media measurement, sports industry, automobile market) et cetera.

VTsIOM regularly coordinates and implements international research projects for foreign and Russian customers such as UNDP, US State Department, NATO Bureau in Moscow and others. (For more details see the Note“VTsIOM: Clients and Partners”). Thus, since 2004 the Center has taken an active participation in designing the system of regular sociological researching in post-soviet area (in the framework of “Eurasian Monitor”:, VTsIOM is one of the founders of “Eurasian Monitor” as well as other sociological services in the former USSR republics.

Selected VTsIOM projects (throughout recent 5 years)

• Exit Polls at parliamentary and presidential elections (client – “1st TV Channel”) 2007 - 2008
• Evaluation of the company-employer image” (“RosNeft”) 2007
• Evaluation of the company-employer image” ("Severstal") 2008
• Evaluation of the company-employer image” (“RusAl – management company") 2007
• Study on the Brand General Fame” (“Heineken-Commercial”) 2007
• Social Adaptation of HIV-infected: estimating the situation in healthcare, education and employment (UNDP) 2007
• Study of national relationship upon the results of Nationwide surveys (Institute for Diaspora and Integration) 2007
• Study of entrepreneurial environment conditions, evaluation of business and power interaction (RSPP) 2007-2008
• Study of the level of trust of Russians towards mass media (Office of the Public Chamber of Russia) 2007
• Attitude of Russians towards Justice (Office of the Public Chamber of Russia) 2007
• Sociological research on unfair competition. (Federal Antimonopoly Service) 2007

• Factors and perspectives of the development of football in Russia”' (National Football Academy” Fund) 2006
• Evaluation of housing attractiveness of investment project “Bolshoe Domodedovo” ("Coalco") 2006-2007
• Study of the perception of NATO by Russians (NATO Bureau in Moscow) 2006
• Analysis and evaluation of the perception of corruption in the public sector by Ppopulation (UNDP and RF Accounting Chamber) 2006

• Investment Behavior of the Population and Awareness about the Deposit Insurance System (Deposit Insurance Agency) 2005-2006
• Study on the perception of large pharmaceutical brands in Russia and Eastern European countries (Stanton Beringer consulting), annually since 2005
• Small enterprises functioning conditions in the regions of Russia (OPORA Russia) 2004-2006
• Evaluation of the reputatuional indicators” (“Aeroflot” – Russian Airlines), annually beginning since 2005
• Syndicated research of corporate reputation of 10 biggest companies of Russia”, twice a year since 2004
• Monitoring of the main indicators of social mood in post-soviet area countries. Participants: leading sociological services in 14 countries of post-soviet area. Twice a year since 2003, in the framework of “Eurasian Monitor”