Commercial
For the Volkswagen dealership network, their staff trained over many years to promote and service rear-engined air-cooled cars, the appearance at relatively short notice of the water-cooled front-engined K70 presented a challenge. Although the car was priced below the Audi 100, there was an unavoidable overlap in the market place with the Volkswagen 411. Despite the different badging, some potential buyers may have tarred the K70 with the same brush as its unreliable NSU Ro 80 sister car, leading to poor sales. The car also gained a reputation for rampant body corrosion from which it never recovered.
The K70 was replaced in 1973 by the Audi-based Volkswagen Passat, although it continued in production until February 1975, by which time Volkswagen had produced 210,082 K70s before the car was withdrawn. An alternative source gives the production total of the K70 as 211,127. The K70 ended up being the only car ever to be produced at Salzgitter, the plant being turned over for engine and transmission manufacture for the entire Volkswagen Group, which continues to the present day.
Read more about this topic: Volkswagen K70
Famous quotes containing the word commercial:
“From a commercial point of view, if Christmas did not exist it would be necessary to invent it.”
—Katharine Whitehorn (b. 1926)
“If men could menstruate ... clearly, menstruation would become an enviable, boast-worthy, masculine event: Men would brag about how long and how much.... Sanitary supplies would be federally funded and free. Of course, some men would still pay for the prestige of such commercial brands as Paul Newman Tampons, Muhammed Ali’s Rope-a-Dope Pads, John Wayne Maxi Pads, and Joe Namath Jock Shields—”For Those Light Bachelor Days.””
—Gloria Steinem (b. 1934)
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)