Current Vivitar Operations
In August 2008, Sakar announced plans to position Vivitar as a brand for its current mass retail digital cameras in the midprice range of $70–$300, along with certain camera accessories. New Vivitar-branded products such as digital photo frames are also planned, as well as potential licensing opportunities. In January 2009 Sakar introduced 3 new Vivitar-branded cameras and a digital SLR lens series. The products are Sakar's first Vivitar-branded SKU's since Sakar acquired the Vivitar brand.
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