Internet Release
Vivah is the first Indian movie to be simultaneously released in cinema and on the production company's official site. Rajshri Media Limited, the digital arm of the Rajshri group is responsible for the release. The company hopes to marginalise piracy.
Rajshri.com has served one million streams within seven days in association with limewire networks i.e.one stream is priced at $9.99 roughly it makes Rs.4.5cr. in the first week itself, and Rajjat A. Barjatya, managing director of Rajshri Media Limited claims that Vivah has done "very well" being streamed online.
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