Operations
VISIT FLORIDA is mandated by the State to match public funding, dollar-for-dollar, with private funds. These private funds come from several sources, including direct investment by its industry Partners, Strategic Alliance Partners, cooperative advertising ventures, promotional media equivalency and merchandising of VISIT FLORIDA branded products. Currently, each public dollar is matched by about $2.50 in private contributions.
VISIT FLORIDA operates the state’s five Official Florida Welcome Centers at I-10 (Pensacola), US 231 (Campbellton), Capitol (Tallahassee), I-75 (Jennings) and I-95 (Yulee).
VISIT FLORIDA teamed up with Southwest Airlines for a fall 2008 marketing campaign. The agency and airline each contributed $1 million dollars towards the media ad campaign, which focused on visiting Florida by air travel at low rates offered by Southwest.
Read more about this topic: Visit Florida
Famous quotes containing the word operations:
“Plot, rules, nor even poetry, are not half so great beauties in tragedy or comedy as a just imitation of nature, of character, of the passions and their operations in diversified situations.”
—Horace Walpole (1717–1797)
“You can’t have operations without screams. Pain and the knife—they’re inseparable.”
—Jean Scott Rogers. Robert Day. Mr. Blount (Frank Pettingell)
“A sociosphere of contact, control, persuasion and dissuasion, of exhibitions of inhibitions in massive or homeopathic doses...: this is obscenity. All structures turned inside out and exhibited, all operations rendered visible. In America this goes all the way from the bewildering network of aerial telephone and electric wires ... to the concrete multiplication of all the bodily functions in the home, the litany of ingredients on the tiniest can of food, the exhibition of income or IQ.”
—Jean Baudrillard (b. 1929)