Financial Implications
People who post videos that achieve viral status can make money. The YouTube website is monetized by selling and showing advertising. According to the New York Times, YouTube uses an algorithm called "reference rank" to evaluate the viral potential of videos posted to the site. Using evidence from as few as 10,000 views, it can asses the probability that the video will go viral. If it deems the video a viable candidate for advertising, it contacts the original poster by E-mail and offers a profit-sharing contract. By this means, such videos as "David After Dentist" have earned more than $100,000 for their owners. One successful YouTube video creator, David Grantham, whose "Ultimate Dog Tease" has been viewed more than 120,000,000 times (as of November 2012), entered an agreement with Paramount Pictures in February 2012 for the development of a sitcom based on his life. The sitcom was to be developed by Alec Berg and David Mandel. Pop stars such as Justin Bieber and Esmée Denters also started their careers via YouTube videos which ultimately went viral.
Read more about this topic: Viral Video
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