Methods
Viral marketing often involves and utilizes:
- Customer participation & polling services
- Industry-specific organization contributions
- Internet search engines & blogs
- Mobile smartphone integration
- Multiple forms of print and direct marketing
- Outbound/inbound call center services
- Target marketing web services
- Search engine optimization (SEO) web development
- Social media interconnectivity
- Television & radio
VMS target marketing is based on three important principles:
- Social profile gathering
- Proximity market analysis
- Real-time key word density analysis
By applying these three important disciplines to an advertising model, a VMS company is able to match a client with their targeted customers at a cost effective advantage.
The Internet makes it possible for a campaign to go viral very fast. However, the Internet and in particular social media technologies do not make a brand viral; they just enable people to tell other people faster. The Internet can, so to speak, make a brand famous overnight.
Read more about this topic: Viral Marketing
Famous quotes containing the word methods:
“All good conversation, manners, and action, come from a spontaneity which forgets usages, and makes the moment great. Nature hates calculators; her methods are saltatory and impulsive.”
—Ralph Waldo Emerson (1803–1882)
“The comparison between Coleridge and Johnson is obvious in so far as each held sway chiefly by the power of his tongue. The difference between their methods is so marked that it is tempting, but also unnecessary, to judge one to be inferior to the other. Johnson was robust, combative, and concrete; Coleridge was the opposite. The contrast was perhaps in his mind when he said of Johnson: “his bow-wow manner must have had a good deal to do with the effect produced.””
—Virginia Woolf (1882–1941)
“Parents ought, through their own behavior and the values by which they live, to provide direction for their children. But they need to rid themselves of the idea that there are surefire methods which, when well applied, will produce certain predictable results. Whatever we do with and for our children ought to flow from our understanding of and our feelings for the particular situation and the relation we wish to exist between us and our child.”
—Bruno Bettelheim (20th century)