Vietnamese Cuisine - Popularity

Popularity

Outside of Vietnam, Vietnamese cuisine is widely available in countries with strong Vietnamese immigrant communities, such as Australia, the United States, Canada, and France. Vietnamese cuisine is also popular in Japan, Korea, Czech Republic, Germany, Poland, and Russia, and in areas with dense Asian populations. In recent years, Vietnamese cuisine has become popular in other Southeast Asian countries such as Laos, and Thailand. Dishes that have become trademarks of Vietnamese cuisine are phở, gỏi cuốn (spring/summer rolls), bún, and bánh mì (Vietnamese sandwich).

Television shows featuring Vietnamese food have increased its publicity. On The Great Food Truck Race, a Vietnamese sandwich truck called Nom Nom Truck received the most money in the first five episodes. Anthony Bourdain wrote for the Financial Times in 2005:

A year from now, I plan to live here. I will move to a small fishing village in a coastal area of Vietnam near Hoi An. I have no idea what I'm going to do there, other than write about the experience. I plan only on being a visual curiosity, the lone westerner in a Vietnamese community; to rent a house, move in with few, if any, expectations and let the experience wash over me. Whatever happens, happens.

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