Video Gaming in Brazil - Market

Market

Brazil has full potential to be the largest market for games in Latin America, a position currently occupied by Mexico. According to Daniel Cervantes, director of games and entertainment division of Microsoft for Latin America, Brazil occupies the 15th position in world ranking of videogames, with 600 thousand consoles sold annually.

National companies of games trying to change that with the government: in August 2006, Abragames submitted to the Ministry of Finance a plan suggesting ways of reducing the tax burden to the games. For now, the proposal is under evaluation.

"In case of changes, we believe the government will raise about $2 billion in five years", explains Marcelo Nunes de Carvalho, president of Abragames (Brazilian Association of Game Developers). For comparison purposes, on average, the government collects about $65 million annually, with taxes on games and consoles, which is almost the same for five years and almost nil when compared to the projection of Abragames.

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