Background
Wood, having spent most of her television career before As Seen On TV with the opposition television station ITV, was lured to the BBC with a promise of bigger budgets and more creative control than on previous television shows, such as Wood and Walters.
To produce and direct the show, Wood chose Geoff Posner, who had previously worked on successful and acclaimed British comedy shows of the early 1980s such as Not The Nine O'Clock News, The Young Ones and the pilot of Blackadder. Equally impressed with her work, Posner said of Wood's gift for comedy, "She manages to examine people talking and capture speech-patterns and subjects that are everyday, but hysterical at the same time... it's quite unique to hold a mirror up to ordinary life and make it so special."
Going into production in summer 1984 – with studio recordings in September and October – the first series of As Seen On TV was intended for broadcast late that year. As a theatre tie-in, Wood arranged a short stand-up tour with the same name as the show, to capitalise on her television appearances around the same time. This backfired when the BBC put back the opening broadcast to early the following year.
Read more about this topic: Victoria Wood As Seen On TV
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